JOHN THE OBSCURE ™
By John Ruch
© 2006
IKEA: Uncoordinated
The
philosophy of consumer capitalism is to pretend to have a philosophy.
From the
IKEA 2006 kitchen catalogue:
“That’s why
all IKEA products are designed to go together….It’s easy to put together a
completely coordinated look for a completely coordinated kitchen life.”
From the
IKEA 2007 catalogue:
“Forget
about rooms and impressive coordination, think love and uncoordinated family
life instead.”
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